Malaysia Airlines renames 'bucket list' ticket contest

The flag carrier, which has been devastated by the loss of 537 people in two air tragedies this year, had offered prizes including free round-trip flights to Malaysia from Australia and New Zealand in a contest called "My Ultimate Bucket List."

A "bucket list" refers to things someone wants to do before dying, or "kicking the bucket."

"Malaysia Airlines has withdrawn the title of a recent competition running in Australia and New Zealand, as it is found to be inappropriate at this point in time," a statement by the airline said.

"The competition had been earlier approved as it was themed around a common phrase that is used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties."

The contest was renamed "Win an iPad or Malaysia Airlines flight to Malaysia," the carrier said.

The airline faced accusations the original competition title was in poor taste.

Customers who booked travel between September 1 and December 31 were asked to tell the airline which destinations were on their "bucket list".

The most creative answers were to go into a draw, with 12 round-trip economy class tickets up for grabs.

The carrier is scrambling to attract bookings, which have plummeted due to its two disasters.

AFP

via : source

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